Monthly Archives: January 2020

Change Your Tone

The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.

These changes now drive the development of new tools from content providers, and new software programs to help better manage and analyze media coverage. The automation occurring at the database level and through the real-time delivery of organizational news, to internal and external stakeholders, is now almost taken for granted. And the holy grail of PR — to automate media analysis and measurement — is already under way; but where should software stop to make way for human analysis?.

Media analysis programs can save countless hours quantifying and sorting media coverage in an unlimited number of ways, including by circulation, region, ad equivalency, company programs and services, and competitive brands. However, do you really want a computer program qualifying how each story affects your organization? It’s a gamble with little upside.

Just Say No
The automation of tone and sentiment has already been incorporated into some software programs, but how accurate can it be? Every story, across every medium, will have a dramatically different meaning or impact for various organizations and their stakeholders. Behind the news emerge both winner and losers.

For instance, if a negative story breaks about a strike at one bottling plant it will be a boon for its competitors. The ability to determine which companies are negatively affected by the news is very limited. Furthermore, understanding the actual tone or possible ongoing bias of the reporter on an issue is impossible to automate. News is as much about delivering the facts, as it is provoking a reaction or emotion from the reader. Media analysis solutions can certainly help decipher the facts, but the rest should be left to a team of communications professionals.

Too Subjective?
The argument against toning media coverage has often been it is too subjective — if the news can be interpreted differently by each individual, won’t this skew the results in the end? True enough — but this can easily be solved with the introduction of a tone standardized ‘scorecard’ that is consistently applied to each story.

These scorecards can really vary, depending on the type of analysis you want to deliver in the end. Many organizations will chose to tone stories by ranking them as positive, neutral or negative.

The use of these 3 words alone is where subjectivity problems can creep in. Along with team brainstorming and training sessions on how tone can be applied, one quick fix is to use the C.B.S. Scorecard instead:

Use Critical (in place of Negative.)
Use Balanced (in place of Neutral)
Use Supportive (in place Positive)

After reading an article, it is much easier to answer the question “Was that story critical, balanced, or supportive of our organization?” Instead of: “Was that story negative, neutral or positive?”

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

Beyond the ranking of articles by tone using the C.B.S. Scorecard, other metrics and meanings can be used in tandem to create and even stronger analysis. The following scorecard uses a scorecard range, from – 5 to + 5, to provide a more in depth analysis.

Rating Criteria
+5 Supportive Mention + four of the following: Key Message; Interview; Photo; Call To Action
+4 Supportive Mention + three of the following: Key Message; Interview; Photo; Call To Action
+3 Supportive Mention + two of the following: Key Message; Interview; Photo; Call To Action
+2 Supportive Mention + one of the following: Key Message; Interview; Photo; Call To Action
+1 Supportive
0 Balanced
-1 Critical
-2 Critical Mention + one of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-3 Critical Mention + two of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-4 Critical Mention + three of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-5 Critical Mention + four of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue

Once each story is toned, the rest of analysis can be automated by your software solution. The tone can be used independently to determine the success of the campaign by percentage of C.B.S. stories, but the tone can also be used alongside the rest of the analysis to identify possible media bias or problem areas by region or publication. The media is always analyzing your organization…why not return the favour?

New media monitoring and analysis technologies are certainly changing the face of media relations activities and provide immense return on investment, but determining the impact of a news story on your organization should be kept in human hands for the time being.

An Overview Of Ombre Hair Extensions In Canada

Ombre hair extensions Canada is becoming extremely popular among women & most get it done on the natural hair to achive the looks that they crave for. But with ombre hair extensions, there is no need to change the natural look of your hair.

You just choose the ombre color that you want the most and style the tape in hair extensions Canada as you crave for the stunning and stylish look that you yearn for. These hair extensions are perfect for accomplishing a natural look without charging you much. Most of the ombre synthetic hair extensions made from fine fibres that look and feel like human hair and don’t have that fake look to everyone.

But just like buying some other type of clip in hair extensions Canada, there are many things you must consider when choosing your ombre hair extensions.

Hair color – Ombre hair extensions Canada come in a wide range of colours and you could go as bright and wild as you want. You however, should match the ombre colour with your skin tone; at least choose the colours that work with your skin tone. It is also vital to consider the event that you will be getting the hairpiece for or where you intend to use it to which means you choose the best colours for the settings.

Texture of Hair – The ombre tape in hair extensions Canada can be straight or curly depending on how you prefer it. Some may have tender, long layers while others may not. Go through the options you have before buying your hair extensions and then choose appropriately. There are so many choices as well as options are a matter of preference.

Length Speaking of ombre clip in hair extensions Canada, there are the ones that like them long while some would rather accept shorter hair extensions. How want to sport the hair extension will decide the length you choose. You merely need to choose a duration that will provide you with a fairly easy time wearing everything day long or throughout the occasion that you will be attending.

The cap You surely want to be comfortable when you wear the hair extension. It should stay in position, whether you decide to use adhesive or not. One size can fit most people and that means you can buy as much ombre synthetic ribbons entry wigs as you will need without size problems.

Lace Colour and Type – Most ombre hair extensions will often have rough and heavy plastic lace that may be pretty uncomfortable and hard to control. Whenever choosing your hair extensions therefore, it is vital that you check the lace type that is used. A soft base will be perfect as it will make sure that you stay comfortable and can part the angle from whichever side you want.

Yet another benefit of hair extensions is that the hair can be treated just like your original one, due to the fact that it is made from genuine 100% human hair. This implies that it is safe to utilize shampoos, straighteners, and curling iron and styling products to create any hairstyle you desire. Remy extensions can also be colored to suit your requirements. It is suggested that you should have a hairstylist to help you color to get a professional finish. Moreover, the hair can be conveniently washed and conditioned, when there is an accumulation of styling and dirt products.

Change Your Tone – Media Coverage Shouldn’t Be Toned By Software

The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.

These changes now drive the development of new tools from content providers, and new software programs to help better manage and analyze media coverage. The automation occurring at the database level and through the real-time delivery of organizational news, to internal and external stakeholders, is now almost taken for granted. And the holy grail of PR — to automate media analysis and measurement — is already under way; but where should software stop to make way for human analysis?.

Media analysis programs can save countless hours quantifying and sorting media coverage in an unlimited number of ways, including by circulation, region, ad equivalency, company programs and services, and competitive brands. However, do you really want a computer program qualifying how each story affects your organization? It’s a gamble with little upside.

Just Say No
The automation of tone and sentiment has already been incorporated into some software programs, but how accurate can it be? Every story, across every medium, will have a dramatically different meaning or impact for various organizations and their stakeholders. Behind the news emerge both winner and losers.

For instance, if a negative story breaks about a strike at one bottling plant it will be a boon for its competitors. The ability to determine which companies are negatively affected by the news is very limited. Furthermore, understanding the actual tone or possible ongoing bias of the reporter on an issue is impossible to automate. News is as much about delivering the facts, as it is provoking a reaction or emotion from the reader. Media analysis solutions can certainly help decipher the facts, but the rest should be left to a team of communications professionals.

Too Subjective?
The argument against toning media coverage has often been it is too subjective — if the news can be interpreted differently by each individual, won’t this skew the results in the end? True enough — but this can easily be solved with the introduction of a tone standardized ‘scorecard’ that is consistently applied to each story.

These scorecards can really vary, depending on the type of analysis you want to deliver in the end. Many organizations will chose to tone stories by ranking them as positive, neutral or negative.

The use of these 3 words alone is where subjectivity problems can creep in. Along with team brainstorming and training sessions on how tone can be applied, one quick fix is to use the C.B.S. Scorecard instead:

  1. Use Critical (in place of Negative.)
  2. Use Balanced (in place of Neutral)
  3. Use Supportive (in place Positive)

After reading an article, it is much easier to answer the question “Was that story critical, balanced, or supportive of our organization?” Instead of: “Was that story negative, neutral or positive?”

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

Beyond the ranking of articles by tone using the C.B.S. Scorecard, other metrics and meanings can be used in tandem to create and even stronger analysis. The following scorecard uses a scorecard range, from – 5 to + 5, to provide a more in depth analysis.

Rating Criteria
+5 Supportive Mention + four of the following: Key Message; Interview; Photo; Call To Action
+4 Supportive Mention + three of the following: Key Message; Interview; Photo; Call To Action
+3 Supportive Mention + two of the following: Key Message; Interview; Photo; Call To Action
+2 Supportive Mention + one of the following: Key Message; Interview; Photo; Call To Action
+1 Supportive
0 Balanced
-1 Critical
-2 Critical Mention + one of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-3 Critical Mention + two of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-4 Critical Mention + three of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-5 Critical Mention + four of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue

Once each story is toned, the rest of analysis can be automated by your software solution. The tone can be used independently to determine the success of the campaign by percentage of C.B.S. stories, but the tone can also be used alongside the rest of the analysis to identify possible media bias or problem areas by region or publication. The media is always analyzing your organization…why not return the favour?

New media monitoring and analysis technologies are certainly changing the face of media relations activities and provide immense return on investment, but determining the impact of a news story on your organization should be kept in human hands for the time being.

Herbal Premature Ejaculation Oil

Natural Premature Ejaculation Oil

If you are unable to control ejaculation and discharge semen within one or two minutes of penetration into her genital passage, you can make use of the best herbal premature ejaculation oil for men to cure PE. You should not fall prey to numbing creams to delay ejaculate.

Lawax oil is the herbal premature ejaculation oil for men to cure PE. It is very simple to use. You need to take few drops of this herbal oil and apply on the male organ from base to tip. Gently massage the male organ using fingers until the herbal oil is penetrated into inner nerves and tissues.

It widens the tiny blood arteries and boosts blood flow, oxygen and nutrients to heal the damaged nerves and tissues. It also revitalizes reproductive organs. Corpora cavernosa in the penis absorbs more blood during arousal and gets bigger and firmer erection. It also boosts endurance. It helps to penetrate into her nice vagina, offer pleasurable strokes for more than 5 minutes maintaining quality erection and satisfy her completely in bed.

It is widely used for the treatment of erection failure, semen discharge during or after urination, wet dreams, excessive precum, weakness in male organ, soft erection and PE. Therefore, it is one of the best herbal premature ejaculation oil for men to cure PE without any side effects. It also cures penile curvature problem.

It increases size of the male organ by promoting cell regeneration. You can increase the length of the penis by up to 3 inches by regularly massaging with Lawax oil. The lengthy and thickness of the male organ helps to completely fill her vagina and create more friction and contact to satisfy her with intense pleasure during copulation.

Key ingredients in Lawax oil

Important ingredients in this herbal remedy are Ashwagandha, Kali Mirch, Sona Patha, Jawadi Kasturi, Buleylu oil, Kapur oil and Javitri.

Ashwagandha is a natural aphrodisiac. It improves production of nitric oxide and dilates the blood vessels. It helps to boost flow of blood and nutrients to rejuvenate the reproductive organs. It offers effective cure for erection failure. It also relieves you from work stress and helps to perform better in bed maintaining the quality erection.

Jawadi Kasturi improves sperm count and promotes male fertility. It relieves you from nerves pain and boosts energy levels.

Javitri is useful for the treatment of bloating and constipation. It boosts blood circulation and safeguards you from infections. It also protects you from diabetes. It has anti-inflammatory properties to cure joint pain. It relieves you from lumbago and arthritis.

All these herbs are blended in right combination in Lawax oil under the guidance of an experienced medical professional to ensure continued flow of energyFree Articles, strengthen the weak parasympathetic nerves and control the ejaculate to allow you to continue the lovemaking